Juicy Couture is a contemporary casual wear and dress clothing seller based in Los Angeles.
Founded by two friends in 1995, Gela Nash and Pamela Skaist-Levy, the company started off as Travis Jeans before the name was changed to Juicy Couture in 1996.
In 2001, the famous velour Juicy tracksuit was introduced and custom-designed for Madonna and instantly turned into a trend.
The public appearance of celebrities in these comfortable yet fun and trendy clothes made the brand famous and highly desirable.
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