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Acne (Ambition to Create Novel Expression) was founded in Stockholm, Sweden in 1996.

In 1997 co-founder Jonny Johansson created 100 pairs of jeans in raw denim and gave them away to family and friends in Stockholm.

This was the starting point of Acne Studios which designs, markets and distributes fashion wear and jeans worldwide.

With an emphasis on tailoring and eclectic use of materials, they have a worldwide following including stores in New York and Tokyo.

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