About us

Who is Profile Fashion? The story behind our brand…

Profile Fashion first opened its doors in Brighton's fashionable Lanes in 1980. Profile quickly established itself as a divine shopping destination. The creators of Profile were among the first independents to bring labels such as Hugo Boss and Armani Jeans to the U.K. This eye for fashion along with a determination to offer a personal customer-based shopping experience ensured Profile's reputation continued to grow throughout Sussex and on into London and the rest of the UK.

Profile continued to grow and develop through the decades adding several new stores to create a mini emporium throughout the exclusive Dukes Lane and Ship Street shopping areas.

2010 saw Profile use our 30 years of high end fashion retailing experience to open a transactional website offering our unique collection of designer brands online to an international audience.

2011 saw Profile Fashion start a major sponsorship agreement with our local football club Brighton & Hove Albion having served many of the players and staff from the club over the years. We look forward to continuing our already successful relationship with the Seagulls who have now reached the Premier League!

In 2012 Profile introduced its own label clothing in store and online. The Profile Fashion label brings together over 30 years experience of customer's needs and an eye for detail and luxury.

The collection currently covers mens formalwear but will be expanded season by season to offer a collection as unique as Profile itself.

Profile currently has six stores in Brighton showcasing the world's top designers for Men, Women and Children.