About us

Profile first opened its doors in the fashionable Lanes of Brighton in 1980. As the first store in Brighton dedicated to high end luxury fashion, Profile quickly established itself as a divine shopping destination.

The creators of Profile were among the first independents to bring labels such as Hugo Boss and Armani Jeans to the U.K. This eye for fashion together with a personal customer-based shopping experience ensured Profile's reputation continued to grow throughout Sussex, on into London and the rest of the South East.

Profile continued to grow and develop through the next 3 decades combining several new stores to create a mini emporium in the fashionable South Lanes of Brighton.

2010 saw Profile use its 30 years of experience to open a website allowing us to offer our unique collection of designer brands online to an international audience.

2011 saw Profile become a major sponsor of our local football club Brighton & Hove Albion having already served many of the players and staff from the club over the years. We look forward to building on our already successful relationship with 'the Seagulls' and we wish the club all the best in its target of playing Premier League football.

In 2012 Profile introduced our own clothing label in store and online. The Profile Fashion label brings together over 30 years experience of customer's needs and an eye for detail and luxury. The current collection can be viewed in the Men's Formal category on our website but will be expanded season by season to offer a collection as unique as Profile itself. 

Profile currently has 6 stores in Brighton showcasing the world's top designers for Men, Women and Children.