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Founded in 1913, Prada is one of Italy’s most established and successful fashion houses. Launched by Mario Prada in Milan the company is still in family hands with Miuccia Prada now heading up the brand, having inherited it back in 1978. Since she took over the company Miuccia has continued to evolve the success and its turnover and awards continue to grow year upon year. Today Prada is very much seen as a status symbol. For men there are two main collections Prada Milano which is the formal range consisting of shirts, knitwear and shirts and Prada Sport also known as Prada Linea Rossa which is the diffusion and more contemporary line.